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MicroInfluencer
Adult creator filming a skincare product review with a phone on a tripod in a bright kitchen

Micro creators with 1k to 100k followers

Micro influencer marketing that sells

Find and hire micro influencers who actually convert. Stop paying for followers. Pay for results.

Platform

First search without an account. Results open on their own page.

Official platform data, opted-in creators, no card needed for the first search.

How matching works

From product to a ranked shortlist

Tell us what you sell. Every creator in the index is scored on five rules you can read, and only creators that clear the bar reach your shortlist. No black box, no paid list of follower counts.

Two marketers comparing creator shortlists on paper and a laptop at an office desk
  1. 1

    Creator pool

    Creators who join, plus public stats from official platform APIs, 1k to 100k followers

  2. 2

    Platform and opt-out filter

    Your platform only, opted-out creators never appear

  3. 3

    Niche fit

    Up to 35 points, main niche first, close niches count less

  4. 4

    Country and audience

    Up to 30 points, based there or a real share of audience there

  5. 5

    Engagement

    Up to 15 points from engagement rate

  6. 6

    Follower band and product words

    Up to 20 points, 5k to 50k is the sweet spot, your product in their bio

  7. Your shortlist

    Score 40 and up, best first

Campaign board

Run 50 creators like you run 5

Briefs, offers, agreements, gifting, posts and payouts move across one board. Every card knows its next step, so nothing lives in a spreadsheet or an inbox thread.

  • Outreach sequences with a built-in unsubscribe
  • E-sign agreements and shipping addresses collected for you
  • Posts tracked and saved to your content library
Campaign board Example

Contacted12

@sample.skincare05

Skincare

Offer sent

@sample.skincare10

Skincare

Opened

Negotiating5

@sample.skincare02

Beauty

$240 asked

@sample.skincare08

Wellness

$180 agreed

Shipped7

@sample.skincare04

Skincare

Delivered

@sample.skincare07

Beauty

In transit

Posted4

@sample.skincare06

Skincare

Reel live

@sample.skincare03

Beauty

TikTok live

Campaign board
Two team members packing gifting boxes with products and handwritten cards

Sales attribution

See which creator made the sale

Every creator gets a unique link and discount code. Connect Shopify or WooCommerce and orders land on the creator who drove them, so you rebook by revenue, not by follower count.

Store owner reviewing a sales chart on a laptop in a small ecommerce studio
Creator ROI ranking Example
Creator Revenue ROAS
1@sample.skincare04 $3,584 8.0x
2@sample.skincare06 $2,296 7.2x
3@sample.skincare05 $1,624 5.8x
4@sample.skincare03 $952 3.7x
5@sample.skincare02 $336 1.4x
Creator ROI ranking

CPS is cost per sale. Revenue per creator, cost per sale and ROAS are part of the Growth and Agency plans.

AI Campaign Autopilot

Tell it your product and budget, it hires the creators who sell

Autopilot finds and scores creators, writes the outreach, negotiates inside your limits, ships product, tracks posts and sales, and pays creators after you approve them.

Autopilot run Example run

  1. Found

    creators matching skincare in the United States

    412

  2. Shortlisted

    scored 60 and up on niche, audience and engagement

    160

  3. Contacted

    personal message from your brief, unsubscribe included

    120

  4. Accepted

    rates agreed inside your $350 cap, agreements signed

    18

  5. Posted

    Reels and TikToks tracked with unique codes

    18

  6. Revenue attributed

    next campaign recommended from the top sellers

    $14,860
Autopilot run
Marketer watching a campaign pipeline board on a large monitor in a home office
  • Budget, rate cap and creator count are hard limits
  • You approve the final creators before anything is paid
  • Included in Growth (2 runs a month) and Agency (8 runs a month)

Niches

Creators for what you sell

A creator can cover more than one niche, and close niches still count in your match.

Food creator photographing a plated dish from above in a home kitchen

  • Beauty

    Makeup, fragrance, hair and nail care

  • Skincare

    Serums, SPF, cleansers, devices

  • Fitness

    Supplements, apparel, home gym gear

  • Food

    Snacks, drinks, meal kits, kitchen tools

  • Fashion

    Apparel, shoes, jewellery, bags

  • Tech

    Gadgets, apps, audio, accessories

  • Home

    Decor, furniture, cleaning, bedding

  • Pets

    Food, treats, toys, grooming

  • Travel

    Luggage, stays, travel gear

  • Parenting

    Baby care, toys, family products

  • Gaming

    Peripherals, games, streaming gear

  • Finance

    Apps, cards, budgeting tools

  • Wellness

    Sleep, supplements, self care

  • Outdoors

    Camping, hiking, cycling gear

  • Music

    Instruments, audio, lessons

  • Education

    Courses, books, learning apps

  • Auto

    Car care, accessories, EV gear

  • Sustainability

    Reusables, refills, eco home

Founder planning a marketing budget at a laptop in a shop back office

For the person who signs off the budget

A predictable cost per sale, not a bet on reach

Cost per sale per creator
Spend, orders and revenue sit next to each creator, so the next budget goes to proven sellers.
Payouts and agreements in one place
E-sign agreements, tax forms and creator payouts run through the platform. No wiring money to strangers.
Official platform data only
Stats come from opted-in creators and official platform APIs. Creators can opt out or correct their data anytime.
Controls for teams
Roles, SSO with Google or Microsoft and an audit log on Agency. GDPR-ready data handling on every plan.
Security and data handling

Compare

How MicroInfluencer compares to the usual options

Agencies, database tools and creator marketplaces each solve part of the job. Here is where each one fits.

Brand manager comparing software dashboards on two monitors in a bright office

MicroInfluencer

Prices published, self-serve start
Yes
Built for 1k to 100k creators
Yes
Who does the outreach
Autopilot or your team
Sales tracked per creator
Links, codes, store sync
Agreements and creator payouts
Built in
Typical cost model
Plan from $49 a month plus 5 to 10% on payouts

Agency

Prices published, self-serve start
Proposal after a call
Built for 1k to 100k creators
Varies
Who does the outreach
The agency
Sales tracked per creator
In their reports
Agreements and creator payouts
Handled by agency
Typical cost model
15 to 30% of spend or a retainer

Database tools

Prices published, self-serve start
Often demo first
Built for 1k to 100k creators
All sizes
Who does the outreach
Your team
Sales tracked per creator
Some, add-ons
Agreements and creator payouts
Some tools
Typical cost model
Annual seat licences

Creator marketplaces

Prices published, self-serve start
Yes
Built for 1k to 100k creators
All sizes
Who does the outreach
Creators apply to packages
Sales tracked per creator
Rarely
Agreements and creator payouts
Per order
Typical cost model
Fee per order

An agency also brings strategy and creative direction. If you want that done for you, an agency can still run its campaigns on MicroInfluencer with the Agency plan.

Budget estimator

What your creator budget buys

Enter a monthly budget and how many creators you want. The estimate uses rate bands per post for each follower band (sample figures until enough creators have joined) and the payout fee of each plan.

Budget per creator

$500

Typically buys one post from

10k to 50k followers

Below the paid rate of the smallest band, gifting works best.

Estimate only. Creator rates vary by platform, niche and deliverables, and the payout fee applies to payouts sent through the platform. Totals exclude your product and shipping costs.

Pricing

Simple plans, prices on the page

Pick a plan and start today. Cancel anytime, upgrade when your program grows.

Save 50%

Starter

For a small brand running its first creator program.

$49 per month

billed $588 yearly

billed monthly

Platform fee on creator payouts 10%

  • Creator search with country, niche, platform and audience filters
  • 300 unlocked creator profiles a month
  • 150 creator contacts a month with built-in unsubscribe
  • 1 active campaign with up to 15 creators
  • Product gifting with address collection
  • Unique affiliate links and discount codes per creator
  • Post tracking and content library
  • Creator payouts with a 10 percent platform fee
  • 1 seat

Growth

Recommended

For a growing brand running monthly creator programs.

$199 per month

billed $2,388 yearly

billed monthly

Platform fee on creator payouts 7%

  • Everything in Starter
  • 2,000 unlocked profiles and 800 contacts a month
  • 5 active campaigns with up to 75 creators each
  • AI Campaign Autopilot, 2 campaigns a month
  • Rate negotiation with budget guardrails and e-sign agreements
  • Sales attribution with Shopify and WooCommerce order sync
  • Creator ROI ranking by revenue, cost per sale and ROAS
  • Creator payouts with a 7 percent platform fee
  • 5 seats

Agency

For agencies and teams running many brands.

$499 per month

billed $5,988 yearly

billed monthly

Platform fee on creator payouts 5%

  • Everything in Growth
  • 8,000 unlocked profiles and 3,000 contacts a month
  • Unlimited active campaigns and 10 brand workspaces
  • AI Campaign Autopilot, 8 campaigns a month
  • White-label PDF reports per client brand
  • Roles, SSO with Google and Microsoft, audit log
  • API access and CSV export
  • Creator payouts with a 5 percent platform fee
  • 20 seats and priority support with a 4 h response time

Are you a creator?

Creator plan $9 a month billed yearly, or $19 monthly. Verified profile, campaign invites, agreements and payouts.

Prices in USD. Subscriptions renew automatically and can be cancelled anytime. Upgrades charge the difference right away. Compare every limit

FAQ

Questions brands ask before they start

Anything else, write to [email protected].

Creators join with a Creator plan and connect their accounts through the official Instagram, TikTok and YouTube login, and public statistics come from official platform APIs only. We do not scrape. Engagement and audience country are platform data, shown as aggregates.

Smaller audiences usually engage more and trust the creator more per follower, which is why brands test them. You do not have to take that on faith: every creator gets a unique link and code, and the ROI ranking shows revenue, cost per sale and ROAS per creator in your own numbers.

It depends on follower band, platform and niche. The estimator above shows a typical rate band per post for 1k to 10k, 10k to 50k and 50k to 100k followers. Many smaller creators also accept gifted product plus a small fee. Autopilot negotiates inside the budget you set.

The fee applies only to payouts you send to creators through MicroInfluencer: 10 percent on Starter, 7 percent on Growth and 5 percent on Agency. It covers payout processing, creator payout onboarding, tax forms and the payout record. There is no fee on your sales.

Yes. You set the total budget, the maximum rate per creator and the number of creators. Autopilot drafts every message from your brief, stays inside those limits, and you approve the final creators before anything is booked or paid.

Each creator gets a unique affiliate link and discount code. Connect Shopify or WooCommerce and orders are synced and attributed to the creator whose link or code was used, so revenue per creator updates on its own.

Every message includes a one-click unsubscribe, opt-outs are honoured across every workspace on the platform, and creators can remove or correct their data on the creator data page. Personal data is handled under GDPR.

Yes, anytime from the billing page. Upgrades take effect right away and charge the difference immediately. Cancelling stops renewal and your plan stays active until the end of the paid period. Yearly billing saves 50 percent.

No. The search on this page runs without an account and shows your first matching creators. After you sign up you get one more search. Unlocking profiles, outreach and campaigns are part of the paid plans.

Join with the Creator plan for 19 USD a month, or 9 USD a month billed yearly. Connect your accounts, set your rate card and receive campaign invites from brands in your niche, with agreements and payouts in one place.

Yes. The Agency plan includes 10 brand workspaces, white-label PDF reports per client, roles and SSO, an audit log, API access and CSV export, and a 5 percent payout fee.

Find the micro influencers who sell your product

Describe your product, pick a country and niche, and see matching creators in seconds.

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